Brand Design
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Datadog Partner Network logo in white on a purple, blue and green abstract background.

Datadog Partner Network Identity

Datadog provides a program for Datadog Partner Network (DPN) members that is designed to help partners enrich their product offerings and grow their businesses through stronger engagement with Datadog. The Brand Design team created DPN's visual identity system as an extension of the Datadog brand to support the company’s initiatives around partnership and growth.

Datadog Partner Network logo centered on a light gray background. The logo is comprised of the Datadog logo(a white dog holding a chart in his mouth) centered on a purple hexagon with a light purple border and the text Datadog(bold) Partner Network printed on three lines adjacent to the hexagon.

Three variations of the Datadog Partner Network logo displayed in a row on a light gray background. The hexagon shape and font styles are consistent while the hexagon border and adjacent text are specific to the partner category. From left to right: Datadog Sales Specialist(blue border), Datadog Support Specialist(teal border), Datadog Technical Specialist(green border).

Five rows of three versions of the Datadog Partner Network logo showcasing the Partner(purple hexagon with light purple border), Silver Partner(purple hexagon with silver border), and Gold Partner(purple hexagon with gold border) permutations of the logo.

Six screencaptures taken from the Datadog Partner Network website arranged in two rows of three on a light gray background.

Partner tier badges with different tracks and the usage guidelines

Three pages of a Datadog Partner Network pdf file arranged in a row on a black background. The cover page is blue and purple and plays on the overlapping hexagon shape theme with the title in bold white text in the center of the page. The two detail pages remain consistent with the DPN branding with a border across the top of the page adapted from the overlapping purple and blue hexagon background.

Two pages of a Datadog Partner Network pdf version of an exclusive resource side by side on a light gray background. The cover page's background is comprised of blue, purple and green overlapping hexagons with the title displyed in bold white text on the center of the page. The detail page contains a header section that shares the title page's background prior to presenting resource specific information.

A screencapture of the Partner Directory webpage on a black background. The background image of the header scetion utilizing the blue, purple and green overlapping hexagons imagery.

Partner Directory webpage

A screencapture of the Datadog Partner Directory email newsletter on a black background. The background image of the header scetion also utilizing the blue, purple and green overlapping hexagons imagery.

DPN Newsletter