When redesigning our webinar landing pages, we had three main goals: to be more pragmatic in how we approached the design; to rethink our internal workflow as well as other teams’ related processes and backend functionality; and to create frictionless pages that offer the best user experience possible. We researched and audited our existing landing pages and the uses of different visual elements and systems within the Datadog corporate website in order to organize, optimize, and unify the elements. This is an ongoing project—we will continue to streamline the landing page design and all associated workflows and processes.