Brand Design
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Datadog Summit

In an effort to adapt to the global changes that took place in 2020, we held our first virtual summit events in Japan and South Korea. At our Datadog Summit events we announce and discuss new features and organize workshops for the Datadog product.Though these events took place within the same week, we developed two distinct brand systems to reflect the culture of their respective regions. The construction of these two separate systems are unified by a singular grid system. The patterns for the Japan Summit system are inspired by emblems known as Mon, or Mondokoro, which are used to represent individuals, families, or business entities in Japan. For the South Korean system, we used a set of symbols and patterns inspired by the Eight Trigrams and common elements of Korean architecture. The colors used in this palette are often seen in traditional formal wear known as Hanbok.

A split digital image displaying the key shapes used for virtual Summits, with Japan on the left and South Korea on the right. The shapes created for the Japan Summit are kaliedoscopic and include red, aqua, peach, black and white and appear on a red background. The shapes created for the South Korea Summit are inspired by the Eight Trigams and the colors include blue, lime green, a yellow-orange, and red and appear on a blue background.

This is used in the South Korea Summit system

A digital rendering of a shape comprised of a large white square with four smaller red squares on the inside four corners of the larger square with additional lines weaving through the shape along the outside edges. The shape is placed within a grid on a black background.

This is used in the South Korea Summit system

This is used in the Japan Summit system

A digital rendering of a shape comprised of a large white circle with two smaller concentric squares in aqua in the center with four additional marquise shapes placed on the corners of the square that extend to the larger circle. The shape is placed within a grid on a black background.

This is used in the Japan Summit system

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Full color emblems for South Korea

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Pattern swatches for Japan

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Pattern swatches for South Korea

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Color palette for Japan

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Full color emblems for Japan

Two red email banners displayed on a light gray background. The two banners have variations of layered aqua, white, and peach shapes from above and the Datadog logo centered in white.

Email banners for Japan

Two email banners displayed on a light gray background. The two banners are blue with oversized Eight Trigrams inspired shapes. The shapes are lime green on the top banner and red on the bottom banner and the Datadog logo centered in white on both.

Email banners for South Korea

A split digital image with the emblem used for the Japan Summit enlarged and repeated on a red background on the left and the emblem used for the South Korea Summit enlarged and repeated on a blue background.

Pattern Backdrop for Japan

Pattern Backdrop for South Korea

Two screencaptures showcasing the digital backgrounds designed for the Japan Summit on a light gray background. Both backgrounds are red and utilize the square, circle, and marquise shapes and red, aqua and white color palette. Additionally, the Datadog logo(white) is placed in the upper left corner and the dates of the summit(white) in the upper right corner of the two backgrounds.

Zoom backgrounds for Japan

Two screencaptures showcasing the digital backgrounds designed for the South Korea Summit on a light gray background. Both backgrounds utilize the Eight Trigrams inspired shapes. The top banner is red with yellow-orange shapes and the bottom banner is blue with red and peach shapes. Additionally, the Datadog logo(white) is placed in the upper left corner and the dates of the summit(white) in the upper right corner of the two backgrounds.

Zoom backgrounds for South Korea

Two screencaptures of the Datadog Summit landing pages placed on a light gray background, with the landing page for Japan on the left and the landing page for South Korea on the right. Both landing pages utilize the location specific color patterns and oversized emblems to create a background for the header section and display additional, event specific information in red(Japan), blue(South Korea), and black copy on a white background.

Landing page for Japan

Landing page for South Korea